Marketing Strategy

Marketing strategy is a long-term approach to achieve a sustainable competitive advantage. We analyse a company's initial situation prior to the formulation of a plan to maximise competitive position and contribute to the company's goals and marketing objectives.

Our marketing strategy highlights the role of marketing as a link between your organisation and your customers taking account of challenges and opportunities proposed by the competitive environment.

In simple terms we ask:

  • Where are you now?

  • Where are you going?

  • How are we going to get you there?

In attempting to answer these questions, we utilise sophisticated skills in both research and analysis.

Competitive positioning is about defining how you’ll “differentiate” your offering and create value for your market. It’s about carving out a spot in the competitive landscape, putting your stake in the ground, and winning mindshare in the marketplace – being known for a certain “something.”

A good positioning strategy is influenced by:

  • Market profile: Size, competitors, stage of growth

  • Customer segments: Groups of prospects with similar wants & needs

  • Competitive analysis: Strengths, weaknesses, opportunities and threats in the landscape

  • Method for delivering value: How you deliver value to your market at the highest level

This allows us to develop a policy aimed at improving the competitive position of your organisation.