Marketing & Brand Research

Market research has evolved over the years and it's no longer a simple case of standing on street corners with a questionnaire, hoping you will be able to get consumers honest opinions. Technology now plays a large part in how we collect information, from neuro-research and behavioural economics to sensory insight and even programmatic, but although the digital age has removed some manual tasks, the personal touch is still as important as it ever was.

 

It's important that no matter how the data was collected, it takes a good understanding of what a brand wants to achieve from a study and how to translate it, to have any real value.