Brand Messgaing & Story Telling
Brand messaging provides clarity, it explains who you are, what your brand stands for and what target audience can rely on.
Is it hard to explain who you are and what you do? Or tough to describe why someone should choose you instead of a competitor? If a potential customer asks, "what's in it for me?" could you answer easily? Does your website's home page quickly confirm who you are, what you offer and why to choose you?
Even when the visual brand (logo and graphic elements) is recognized quickly, the verbal brand can be confused, inconsistent or missing. Or you or your team default to listing a bunch of products and services and not the important elements that lift you above the crowd.
With strong brand messaging, the verbal brand will inspire response after an introduction. It will appeal to your audiences, from their point of view, and it will clearly express what you deliver.